DiscoverTraction: How Startups Start | NextView Ventures#32: Where Brand Marketing Fits (Nancy Go, Wayfair)
#32: Where Brand Marketing Fits (Nancy Go, Wayfair)

#32: Where Brand Marketing Fits (Nancy Go, Wayfair)

Update: 2016-11-281


When you hear "brand marketing," what do you think about? Maybe big brands, big budgets, or even big wastes of money and time as a startup, right? But what if brand marketing could help you get actual results, whether that's user acquisition or raising a Series A?

In this episode, we talk to the VP of Brand Marketing at ecommerce company Wayfair, Nancy Go. She shares how brand marketing is really sales at scale, and helps us understand how to think about this approach to distribution and communication for young companies.

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In Channel
#9: How a Paper Product Sparked a Digital Movement (Scott Belsky, Behance & Adobe)
Scott Belsky -- co-founder/CEO of Behance.Brand. Mission. Emotion. These are things that, perhaps surprisingly to some, are still not widely preached, taught, accepted, or built around by investors and tech entrepreneurs alike. But in this episode, Scott Belsky talks about their critical importance and exactly how he built the popular creative portfolio platform, Behance. And, really, this is a story about how he sparked a bigger, medium-agnostic movement across the globe among creatives ... all on the backs of those things that some in tech too easily brush aside.Scott's thought leadership is popular and widely followed, and you'll want to hear some of the things he did to bootstrap Behance and gain initial traction, not least of which was creating and selling a paper notebook as his very first product. From his description of the resulting digital movement, it doesn't seem possible that a notebook is where they could have started. Credit goes to the power of a passionate mission combined with an entrepreneur hellbent on gaining traction.LINKS FROM THE EPISODEScott's Company: Behance.netScott's Twitter: @ScottBelskyDESIGNER CONTRIBUTORS (IN ORDER OF APPEARANCE)Dan DiGangi (@dandigangi, Littwin (@tblittwin, Mitchell (@jaggedlines, Ciampa ( Kane (@bobbyjkane, Simon (@arielsimonsays,>>> Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo  
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#32: Where Brand Marketing Fits (Nancy Go, Wayfair)

#32: Where Brand Marketing Fits (Nancy Go, Wayfair)