DiscoverTraction: How Startups Start | NextView Ventures#32: Where Brand Marketing Fits (Nancy Go, Wayfair)
#32: Where Brand Marketing Fits (Nancy Go, Wayfair)

#32: Where Brand Marketing Fits (Nancy Go, Wayfair)

Update: 2016-11-281
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Description

When you hear "brand marketing," what do you think about? Maybe big brands, big budgets, or even big wastes of money and time as a startup, right? But what if brand marketing could help you get actual results, whether that's user acquisition or raising a Series A?

In this episode, we talk to the VP of Brand Marketing at ecommerce company Wayfair, Nancy Go. She shares how brand marketing is really sales at scale, and helps us understand how to think about this approach to distribution and communication for young companies.

Visit wayfair.com to shop their store.

Follow Jay at twitter.com/jayacunzo or go behind-the-scenes of his creative process every day at snapchat.com/add/jayacunzo

Subscribe to all NextView content at nextviewvc.com/blog

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#32: Where Brand Marketing Fits (Nancy Go, Wayfair)

#32: Where Brand Marketing Fits (Nancy Go, Wayfair)