#32 - Psychology of Search with Garrett Sussman (iPullRank)
Update: 2025-07-08
Description
Understanding how people search is just as important as knowing what they search for. In this episode, Garrett Sussman dives into the psychology behind search behaviour - exploring how shifts toward conversational, multimodal experiences like Google’s AI Overviews and tools like ChatGPT are changing user expectations, decision-making, and how SEOs need to adapt.
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