Discover#MediaSnack Meets32 - Rob Rakowitz, Mars
32 - Rob Rakowitz, Mars

32 - Rob Rakowitz, Mars

Update: 2019-05-09
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How can you make your company the best at media?

What is the roadmap and actions you need to take to transform the complex media operations of a major company?

How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?

These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers. 

We get tips from Rob on:

  • The role of the global media director
  • How to prioritize your time to be most effective
  • The importance of having CMO who is interested in media
  • How to align support across a large company to drive change
  • Finding motivation for successful teamwork 


Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry.


Episode Links:


Rob Rakowitz LinkedIn

Rob Rakowitz Twitter

The Global Alliance for Responsible Media

Truth, Lies & Advertising by Jon Steel

Hooked by Nir Eyal

Space Race by Jim Taylor

Bob Hoffman, aka The AdContrarian 

Scott Galloway 'The FOUR'

Rob Norman Twitter


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32 - Rob Rakowitz, Mars

32 - Rob Rakowitz, Mars

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