32. Why It’s Okay to Want a Big Life: Erika Sinner on Money and Empathy
Update: 2025-07-31
Description
In this powerful episode of Talk Wealthy To Me, Michelle sits down with Erika Sinner—Inc. 5000 founder, CEO, author, and nonprofit leader—whose journey from a trailer park childhood to building a multimillion-dollar company will leave you feeling empowered, emotional, and ready to rewrite your own rules.
Erika opens up about the mindset shifts that transformed her relationship with money, how she bootstrapped her company Directory, and why she believes it's okay to want a big, beautiful life. From pioneering pet bereavement leave in corporate policy to leading the mission of TinySuperheroes, Erika shares what it looks like to blend business with bold compassion.
They dive into the power of choosing yourself, investing in what matters, and embracing femininity and empathy as leadership superpowers. This is an unfiltered, deeply honest conversation about identity, grief, and giving back—on your own terms.
In This Episode, You'll Learn:
IG: https://www.instagram.com/erika_sinner/
Support TinySuperheroes: https://www.tinysuperheroes.com
Connect with Michelle: https://www.instagram.com/women_in_wealth
Learn more about Women In Wealth: https://womeninwealth.co/
Erika opens up about the mindset shifts that transformed her relationship with money, how she bootstrapped her company Directory, and why she believes it's okay to want a big, beautiful life. From pioneering pet bereavement leave in corporate policy to leading the mission of TinySuperheroes, Erika shares what it looks like to blend business with bold compassion.
They dive into the power of choosing yourself, investing in what matters, and embracing femininity and empathy as leadership superpowers. This is an unfiltered, deeply honest conversation about identity, grief, and giving back—on your own terms.
In This Episode, You'll Learn:
- Why Erika believes your financial story doesn’t define your future
- How TinySuperheroes is changing hospital culture one cape at a time
- What it means to live and lead with authenticity, play, and purpose
- How to reclaim space unapologetically as a woman in business
- And why building wealth is one of the greatest tools for impact
IG: https://www.instagram.com/erika_sinner/
Support TinySuperheroes: https://www.tinysuperheroes.com
Connect with Michelle: https://www.instagram.com/women_in_wealth
Learn more about Women In Wealth: https://womeninwealth.co/
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