#324: Kevin Espiritu – From Zero to 3.6 Million Followers Building The World's Largest Gardening Media Company
Kevin Espiritu is the creator of Epic Gardening. Kevin has amassed over 3.6 million social media followers, 11 million podcast downloads, and 42 million blog visits. Additionally, Espiritu has authored two books, ‘Field Guide to Urban Gardening: How to Grow Plants, No Matter Where You Live” and “Grow Bag Gardening: The Revolutionary Way to Grow Bountiful Vegetables, Herbs, Fruits, and Flowers in Lightweight, Eco-friendly Fabric Pots.”
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(0:00 ) Intro
(3:43 ) Hanging Out With Carrie Underwood & Kehlani
(5:01 ) YouTube Celebrity vs. Traditional Celebrity
(8:31 ) Kevin’s Early Days In Business
(12:09 ) Lessons From Tucker Max & Book In A Box
(16:15 ) Communication Skills
(21:40 ) Moments That Led To Self-Awareness
(25:00 ) Free Will Vs. Fate
(27:52 ) Mind Virus (of Gardening)
(29:50 ) Why Do We Share?
(31:34 ) Gaining 2.3 Million Followers On TikTok
(42:04 ) The Importance of Learning & Growing
(52:02 ) Suffer Gene
(56:03 ) Building A Team For A 2+ Million Subscriber Channel
(59:02 ) What Do Most Creators Get Wrong?
(1:00:20 ) Has Tech Made Us Better Or Worse?
(1:02:31 ) Negative Sum Vs. Positive Sum
(1:05:33 ) Young Male Entrepreneurship & Owning Yourself
(1:14:40 ) Challenge
YouTube (Epic Gardening): https://www.youtube.com/@epicgardening
YouTube (Kevin Espiritu): https://www.youtube.com/@kevinmespiritu
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