DiscoverInvesting in Regenerative Agriculture and Food327 Franco Fubini - Delivering unmatched flavour to 2000 of the world's top restaurant and unlocking consumer demand
327 Franco Fubini - Delivering unmatched flavour to 2000 of the world's top restaurant and unlocking consumer demand

327 Franco Fubini - Delivering unmatched flavour to 2000 of the world's top restaurant and unlocking consumer demand

Update: 2024-10-01
Share

Description

A conversation with Franco Fubini, co-founder of Natoora and author of In Search of the Perfect Peach, about flavour as the key to unlocking consumer demand. We talked about what leads to great flavour, which is of course soil health, but first, we need amazing seeds. How do we make sure farmers get paid accordingly when they grow the most amazing pumpkin or peaches? We tackled creating demand for flavour and lots of it starting with the world's leading restaurants, and chefs who are relentlessly looking for the best flavours on their plates.

Most of the food today in the global north flows through supply chains and ends up in supermarkets. So how do we build enough demand and strong supply connections between the farmers who are purely focused on flavour and the ones that supply supermarkets, maybe first online but then also retail? It took Franco 20 years, but now Natoora is starting to crack that code, supplying over 2000 of the world's leading restaurants and some leading supermarkets all with radical seasonality, because we don’t have 4 seasons but 365. Finally, food miles are overrated and won’t change the food system, plus super diverse farms won’t lead to the best flavour; we need specialisation and scale.

---------------------------------------------------

Join our Gumroad community, discover the tiers and benefits on www.gumroad.com/investinginregenag. 

Support our work:

----------------------------------------------------

More about this episode on https://investinginregenerativeagriculture.com/franco-fubini.

Find our video course on https://investinginregenerativeagriculture.com/course.

----------------------------------------------------

The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

Thoughts? Ideas? Questions? Send us a message!

https://regenerativo.org/en/laris/

KOEN10 for 10% off
https://rfsi-forum.com/2025-rfsi-europe/

Find out more about our Generation-Re investment syndicate:
https://gen-re.land/

Support the show

Feedback, ideas, suggestions?
- Twitter @KoenvanSeijen
- Get in touch www.investinginregenerativeagriculture.com

Join our newsletter on www.eepurl.com/cxU33P!

Support the show

Thanks for listening and sharing!

Comments 
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
344 Kadir van Lohuizen - Walking the museum full of Food for Thought

344 Kadir van Lohuizen - Walking the museum full of Food for Thought

2024-12-2401:08:46

343 Jacob Parnell – Move over chemicals, biological inputs work, and we can provide farmers with accurate advices

343 Jacob Parnell – Move over chemicals, biological inputs work, and we can provide farmers with accurate advices

2024-12-2001:15:16

342 Ali Bin Shahid, one of the few who can model and calculate water cycle restoration

342 Ali Bin Shahid, one of the few who can model and calculate water cycle restoration

2024-12-1701:02:06

341 Laura Ortiz Montemayor - Ecology without social justice is just gardening

341 Laura Ortiz Montemayor - Ecology without social justice is just gardening

2024-12-1001:10:29

340 Philipp Stangl - Why an award winning hybrid blended regen meat company decided to exit before becoming a ‘unicorn’

340 Philipp Stangl - Why an award winning hybrid blended regen meat company decided to exit before becoming a ‘unicorn’

2024-12-0643:04

339 Ian McSweeney and Kristina Villa - You can’t address food security, soil carbon sequestration or climate change without first tackling the crisis of land access

339 Ian McSweeney and Kristina Villa - You can’t address food security, soil carbon sequestration or climate change without first tackling the crisis of land access

2024-12-0301:19:12

338 Marco Carbonara – Using 10 species of animals to profitably regenerate 100 hectares of forgotten Italian land between Rome and Florence

338 Marco Carbonara – Using 10 species of animals to profitably regenerate 100 hectares of forgotten Italian land between Rome and Florence

2024-11-2601:09:21

337 John Holmyard – Lowest carbon protein aka mussels: it’s food, not a high tech unicorn

337 John Holmyard – Lowest carbon protein aka mussels: it’s food, not a high tech unicorn

2024-11-2201:23:12

336 Kevin Wolz - Starting an agroforestry industry in the belly of the beast, the soy and corn monoculture heartland of the US Midwest

336 Kevin Wolz - Starting an agroforestry industry in the belly of the beast, the soy and corn monoculture heartland of the US Midwest

2024-11-1901:09:55

335 Cindie Christiansen and Analisa Winther - How a first-time non-profit raised almost €1 million to put 50 top regen farmers in the spotlight

335 Cindie Christiansen and Analisa Winther - How a first-time non-profit raised almost €1 million to put 50 top regen farmers in the spotlight

2024-11-1201:07:20

334 Andres Jara - Walking the land of market garden De Stadsgroenteboer with a regenerative farmer

334 Andres Jara - Walking the land of market garden De Stadsgroenteboer with a regenerative farmer

2024-11-0501:17:54

333 Jesús Areso Salinas - Building towers to trigger rain, to help nature sweat and cool

333 Jesús Areso Salinas - Building towers to trigger rain, to help nature sweat and cool

2024-10-2901:44:32

332 Aaron Huang - How ranching (and eating) of millions of zombie sea urchins could restore the massive kelp forests of the U.S. Pacific West Coast

332 Aaron Huang - How ranching (and eating) of millions of zombie sea urchins could restore the massive kelp forests of the U.S. Pacific West Coast

2024-10-2501:07:44

331 Edd Lees - After 23 years in finance, a new career full of life, soil, bread and a famous DJ

331 Edd Lees - After 23 years in finance, a new career full of life, soil, bread and a famous DJ

2024-10-2201:12:02

330 Juliette Simonin - Teaching over 400.000 consumers that a farm isn’t a screw factory while selling them 4,7m boxes of organic and regen fruit and veggies straight from the farm

330 Juliette Simonin - Teaching over 400.000 consumers that a farm isn’t a screw factory while selling them 4,7m boxes of organic and regen fruit and veggies straight from the farm

2024-10-1501:13:24

329 Yanik Nyberg - Are saltwater plants grown on tens of millions ha of abandoned, drained salt marshes going to be the livestock feed of the future?

329 Yanik Nyberg - Are saltwater plants grown on tens of millions ha of abandoned, drained salt marshes going to be the livestock feed of the future?

2024-10-1155:47

328 David Brunmayr - The future of agriculture is small-scale, now let’s build the tools for it

328 David Brunmayr - The future of agriculture is small-scale, now let’s build the tools for it

2024-10-0801:02:55

327 Franco Fubini - Delivering unmatched flavour to 2000 of the world's top restaurant and unlocking consumer demand

327 Franco Fubini - Delivering unmatched flavour to 2000 of the world's top restaurant and unlocking consumer demand

2024-10-0101:43:45

326 Chris Smaje - High tech manufactured food won’t save us. Spread money, people and energy more thinly instead

326 Chris Smaje - High tech manufactured food won’t save us. Spread money, people and energy more thinly instead

2024-09-2701:11:03

325 Stefania Avanzini - Why and how 26 food giants with a turn over of $900 billion are getting serious about regeneration and biodiversity

325 Stefania Avanzini - Why and how 26 food giants with a turn over of $900 billion are getting serious about regeneration and biodiversity

2024-09-2401:05:54

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

327 Franco Fubini - Delivering unmatched flavour to 2000 of the world's top restaurant and unlocking consumer demand

327 Franco Fubini - Delivering unmatched flavour to 2000 of the world's top restaurant and unlocking consumer demand

Koen van Seijen