34: Creative Visual Communication with Ross Crooks
Welcome to the 34th episode of The CEO Story Podcast!
With weekly podcasts releasing, "The CEO Story" takes a deep dive into the success (and sometimes pitfalls) of being your own boss! We encourage each and every individual to candidly share their stories to help other entrepreneurs understand the highs and lows that come with the journey.
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In this episode, I had the pleasure of interviewing Ross Crooks. Ross Crooks is an expert in the use of infographics to convey data-intensive topics in an easy-to-understand format. He began his career working as the creative director at Arty Crooks Papers Inc., marketing a line of men's clothing. Soon, Ross started embracing using infographics to convey information to the online audience. Infographics are powerful, visual representations of data, or information, which is uniquely suited to the online community. They represent data in a way that is quickly understood by the scanning reader. Infographics rely on the use of graphics to convey information.
Ross is the co-founder of two business which provides marketing to the online reader. The first is Column Five Media, an award-winning visual communications media agency. He co-founded this company in 2009. His second endeavor is Visage, which he co-founded in 2013. Visage offers a template of tools that the digital marketer may use to help produce visually stunning media. Ross is an expert on the use of infographics. He co-wrote Infographics: the Power of Visual Storytelling (Wiley, 2012). You will also see his work on Investopedia, Business Insider, and Mint. He is a member of SoDA–The Digital Society, an organization of digital marketing members.
Stay up to date with Ross Crooks:
Column five LinkedIn: https://www.linkedin.com/company/column-five-media/