Google Analytics: A Free and Powerful Marketing Tool Length: 32m 33s The internet can be a puzzling place. It’s hard to pin down why visitors go to a certain website or understand what they do while they are there. As a leader of a private school, your school website is one of your key marketing tools. You want to know how people are using it so you can continually make improvements. Google Analytics is a tool that enables you to get the information you need about traffic and behavior on your website. In this blog post, I’m going to share ...

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