Nadine Mezher was eager to spearhead change in habits and attitudes to handling money in the MENA region (Middle East and North Africa). She wanted to democratise access to investing and make it available to not only the ultra rich. Nadine co-founded Sarwa, a platform for investment and personal finance. In 2022, Forbes recognised Nadine among 20 women behind Middle Eastern tech brands. A fashion professional and owner of her own design house in the past, Nadine unpacks the concept of growth mindset in business and private life.

Topics we discuss:

• Anticipating shifts in consumer behaviour early and being ahead of the curve
• Converting setbacks and struggles into fuel for growth
• The art and science of branding and performance marketing: what really makes customers love your product
• Team management: Pivoting the career trajectory of your people to unlock their potential
• Adaptability that comes from facing hardships like political instability or war

About Nadine Mezher (guest):

Nadine co-founded Sarwa, a one-stop platform for investment and personal finance, after years of consultancy and executive roles in growth strategies for government entities as well as multi-national corporates. She comes from a multi-disciplinary background with over 18 years of experience in growth strategies across industries and geographies. Nadine is an award-winning regular speaker on global platforms on topics of business ownership and hacking growth, Fintech, and women in the workforce. Nadine is based in Dubai, United Arab Emirates.

About Darya Kamkalova (host):

Darya is a data industry professional, a startup mentor, and a speaker. She is committed to narrowing the gender investment gap for female founders and diverse teams. Darya is based in Berlin, Germany.

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Disclaimer:
No information in this podcast episode should be considered as an investment advice.