DiscoverBuild Your Network359: Topic | Keys to Podcasting Success
359: Topic | Keys to Podcasting Success

359: Topic | Keys to Podcasting Success

Update: 2019-12-04
Share

Description

Jeff Brown, award-nominated podcaster, consultant and speaker; Jordan Harbinger, Wall Street Lawyer turned talk show host, social dynamics expert, and entrepreneur; and Brandon Turner, active real estate investor and co-host of the Bigger Pockets Podcast share with your host, Travis Chappell, how to run a successful podcast.

 

Episode Highlights: 

  • Jeff Brown
  • Why Jeff believes in developing relationships for their own sake
  • The value of being a proponent of other people’s work and being intentional, consistent and altruistic in your promotion of it
  • Jordan Harbinger
  • Did another show called The Art of Charm for 11 years.
  • Most of the team came with him when he moved to the Jordan Harbinger show.
  • If he’d stayed with the old brand he would have been lazily plodding along.
  • Watched around 300 Larry King interviews to see what he did and did not like
  • 900-1500 edits in the show to cut out any flubs, tangents, unnecessary promotions, jokes that don’t land, etc.
  • A minute of a listener’s time is worth a lot to a listener.
  • Used to be an attorney, he considers himself an advocate for the listener.
  • It’s not about the guest, it’s about what the guest can teach the listener.?
  • Spends an average of 6-10 hours researching a guest, sometimes 12.
  • Brandon Turner
  • Bigger Pockets chad a bigger launch than most because of the community they had already built.
  • 90% of podcasters don’t make it past episode 7.
  • They teach education for free and sell it on software.
  • You need to follow the LAPS model – Leads, Analyze, Pursue, Success.
  • When you’re a peer or someone who appears as an equal, it helps you stand out.



3 Key Points:

  1. Become a proponent of other people's work.
  2. Do your research.
  3. Approach guests as a peer, not as a fan.


Tweetable Quotes:

  • "Be intentional about promoting other people's stuff." – Jeff Brown
  • "A minute of a listener’s time is worth a lot to that listener." – Jordan Harbinger
  • “Starting a podcast is fantastic for talking to people who are where you want to be.” – Brandon Turner


Resources Mentioned: 


Comments 
loading
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

359: Topic | Keys to Podcasting Success

359: Topic | Keys to Podcasting Success