372: Leveraging Owned Events to Promote Your Destination with Christine Flohr
Description
As a small destination surrounded by large cities like Chicago and Indianapolis, Wabash County, Indiana needed to find a way to stand out when marketing its DMO in those cities. Christine Flohr, the Executive Director of Visit Wabash County, joins Adam on today's episode to talk about how she utilized different athletic events, such as the Dam to Dam Bike Ride, to do just that. She highlights how these events benefit visitors and locals alike and can drive visitors to want to move to Wabash County because of their positive experiences.
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
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