373: A New Spin on Sustainability Messaging with Natalie Wallon
Description
Joining Adam on today's episode of The Destination Marketing Podcast is Natalie Wallon, the Marketing and Communications Manager at Discover Kalispell, Montana. Natalie shares her background and journey into destination marketing, with stops as a lacrosse coach in Montana and at an SEO agency along the way. Natalie and Adam then discuss Discover Kalispell's creative take on promoting responsible recreation with their "Treat it Like Grandma's House" initiative. She touches on what makes this campaign successful and how well the messaging of treating a destination like your grandmother's house works for information about recreating responsibly.
Watch a Few "Treat it Like Grandma's House" Videos Here
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.
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