#377: Leading Through Ambiguity with Jeni Britton Bauer
If the COVID-19 global pandemic has taught us anything, it’s that navigating uncertainty and so many unknowns can be extremely challenging. And for some leaders like Jeni Britton Bauer, founder of Jeni’s Splendid Ice Cream, it’s not the first time they’ve had to do it. In 2015, a potential listeria outbreak threatened to shut down her business—permanently. But through quick action and creative problem solving, Jeni’s came back stronger than ever and now has over 40 scoop shops and retail distribution across the country. Tune in as Jeni talks about how to find your way forward in a crisis and why that starts and ends with rock-solid communication.
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