Headlines are tricky beasts to get right.

Even the best copywriters on the planet can struggle for weeks and months before getting the perfect headline.

And while I can't make coming up with a perfect headline any easier, I can do the next best thing and show you what NOT to use as a headline.

Also in this video, you'll:

- Be shaken to your core, as I (meekly) suggest that you're a selfish _______ (careful, the answer is NSFP - Not Safe For Pensioners)

- Discover the most important realisation business owners need to make... but only if they want to sell more stuff and swim in money like Scrooge McDuck!

- Learn the shocking truth about how your customers REALLY feel about your (yes, YOUR) widget (if you were hoping for "enamoured" and "slightly aroused", you're in for a shock!)

- Marvel at how I subtly plug my coffee critiques in a manner that would make evil Hypnogod Derren Brown cry.

- Hear about the biggest problem I saw with sales pages this week (I’ll give you a clue... look at the bloody title of this episode!)

- Find out what you should NEVER put at the top of your sales page... unless your name is Kim Kardashian (it's not, is it? Good. Then don't do THIS!!!!)

- Bear witness, as I create possibly the greatest movie title the SyFy channel has NEVER  produced!

- Steal my “swipeable” free headlines I give (only bold lawn technicians need apply)

- Learn how much the success of a sales page is  down to the headline (SPOILER Alert - it's 80%, but don't let that stop you from clicking ‘play’ and hearing me say it again!!!)

- Discover the super-simple question you can ask to help you create a killer headline (wait... a serious bullet? WTF?!)

- Observe and listen, as I unveil the REAL purpose of a headline (if you thought it was to remove stubborn stains from your undercrackers... you're WRONG!!!!)

- Wonder if I’ve had a stroke as I pause a bit too long, pondering whether to use a risky adjective before the word "Goldfish", before finally deciding, "Best not!"

- Be astonished at how, 37 episodes in, I STILL haven't come up with a half-decent ‘sign off’ yet (was this man REALLY a professional radio presenter???)

... and some other slightly less memorable bits.

Enjoy!

Oh, and while you're here...

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