Matt Conway is an Expert in Marketing Consultancy, Owner & Founder of SalesScaled and Blue belt in jiu-jitsu.

In this episode we explore into modern masculinity, identity formation, and what it truly means to design a life of purpose.

We dive deep into how childhood labels shape adult limitations—and how to break free from them.

The conversation explores how your environment affects your identity and how self-image can be rewritten with intention. Together, they unpack the current crisis of masculinity and the resurgence of the warrior archetype in a culture that has long dismissed it.

From the deeper meaning of martial arts to the practical realities of sales, rejection, and building a brand based on character, this episode explores how men can step into power without compromising integrity.

They discuss the pendulum swing away from political correctness and safety culture and into a new era of strength, risk, and personal responsibility. Also we reflect on the masculine archetypes—King, Warrior, Magician, and Lover—and the danger of imbalance between them.

The discussion includes insights from thinkers like Robert Greene, Tony Robbins, and Jordan Peterson, and draws from lived experience in coaching, leadership, and business building.

This is not a motivational conversation. It’s a grounded, unfiltered look at what it takes to become a high-agency man in a world that often encourages passivity.

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