392. Leslie Bailey’s Secret Sauce for Coworking: Food, Events, and Corporate Sponsors
Description
In this episode, I talk with Leslie Bailey, founder and CEO of Indy Maven and the powerhouse behind Maven Space, a coworking space that was as bold and layered as Leslie herself.
Leslie never set out to run a coworking space. What began as a media company and newsletter for women in Indianapolis quickly snowballed into a full-on community, and eventually a physical space with coworking, a cafe, a gym, an event venue, and yes, cauliflower soup that apparently had a fan club.
We talk about:
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How Leslie went from lifestyle editor to community builder and coworking operator, almost by accident.
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The business model behind Maven Space: combining coworking, hospitality, events, and sponsorships into one seamless experience.
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What worked (and didn’t) in her 15,000 sq ft downtown space, and what she planned to change in her next location.
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How she used sponsorships and her media background to unlock non-traditional coworking revenue streams.
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Why her digital membership community is still going strong, and what the future looks like post-coworking.
Whether you’re dreaming about layering more revenue streams into your coworking business or wondering how to build community with or without a physical space, this one’s packed with takeaways you can use.
Resources Mentioned in this Episode:
Leslie Bailey’s personal website
Leslie’s 10 Lessons Learned article
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
United States
