Is Northland tourism choking on its own planning? Is anyone driving execution and delivery? Whose responsibility is this? Why is it always the same people?

In this episode of the True North podcast we speak with Northland tourism champion Riki Kinnaird about what the sector needs to do to get its mojo back. We’re at risk of talking and planning ourselves to death, he says.

Northland tourism is drowning in destination management plans, resource libraries, industry blueprints, tourism white papers and the like – but who is distilling all of this and actually putting it into action?

For the full picture, and Riki’s views on the knotty challenges facing our regional tourism sector, take a listen to this episode.