In this episode, I talk about the four things you cannot leave aside when creating a Profitable Pricing Strategy for your new Fashion Brand. It happens to many entrepreneurs that because their pricing is not done correctly, they work a lot but don't make money at all. Developing a profitable pricing strategy is key in ensuring you make money and that your business has the ability to grow. In this episode of the How To Start Your Fashion Brand Podcast, we cover a few concepts that you need to know about pricing.  Understanding these concepts and using them to create your pricing structure will help you choose the retail outlets that are a good fit for you and your fashion brand. It will also help you position your brand in the mind of your Ideal Customer and establish your brand in your market niche.