Welcome to episode 4 of Product, Packaging, and Profit.

In this episode, we’re talking about competitive audits for your brand and product. Are you wondering what the heck a competitive audit is? We’ll cover that too.

• Whether you call it a market audit, competitive audit, or comp shop why you should be keeping notes on what your competitors are doing and what your ideal customers are seeing.


• How to inform your brand, product, and packaging strategy by tracking what’s working and not working for your competition.


• The brands and products you need to look at beyond your direct competitors.


• When, where, and how to go competitive shopping


• What to do with all of the notes, photos, and samples you collect while conducting a market audit.


• Why the holiday shopping season is the perfect time to start your competitive shopping practice.

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• Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com