Hey, it's Cindy! Welcome back to Moms & Crumbs, where I help you build real income from home and learn how to resell on Whatnot.

If you've ever wondered, "How can I get more people to show up for my live shows?" — this episode is for you. Today, I'm sharing exactly how I went from selling to a handful of people to building a loyal audience of thousands.

Here's the truth: people come for your products, but they stay for you. 💛

In this episode, I break down the key ingredients to building a thriving Whatnot community — from creating connection and conversation to improving your lighting, background, and show experience. You'll learn how to turn one-time shoppers into loyal friends and how small, genuine gestures can keep people coming back week after week.

Whether you're brand new to Whatnot or trying to grow your existing audience, these are the strategies that helped me grow to over 100,000 followers in three years — all while being a mom of four and working from home.

🎧 Hit play to learn how to attract buyers, build trust, and grow your Whatnot community the right way.

💡 Key Takeaways

• People come for your products, but stay for your personality.
• Connection builds community — and community builds sales.
• Improve your lighting, background, and setup to attract viewers.
• Be consistent and show up with intention — even when it's slow.
• Use polls, themes, and giveaways to create engagement.
• Be active in other Whatnot shows and build relationships.
• It's people before the sale. Always.

LINKS:

Join My Next Stream and Shop Now On My WhatNot: https://www.whatnot.com/user/momsandcrumbs

FREE GIFTS! Get started Reselling Now: https://stan.store/momsandcrumbs

Social: 

• Follow On Instagram: https://www.instagram.com/momsandcrumbs
• Follow on TikTok: https://www.tiktok.com/@momsandcrumbs

Episode Minute By Minute:

• 00:00 – The #1 question resellers ask Cindy about growing their audience
• 01:00 – Why people come for your products but stay for you
• 02:00 – The importance of connection and genuine engagement
• 04:00 – How to make people feel seen, valued, and remembered
• 06:00 – Lighting, background, and creating a welcoming vibe
• 08:00 – Building loyal customers through friendship and trust
• 10:00 – Creating themed shows like "Lululemon Mondays"
• 12:00 – The power of storytelling and sharing your personal life
• 15:00 – Making space for conversation (not just sales)
• 17:00 – The importance of moderators and engaging in other shows
• 19:00 – What "raid trains" are and how to use them to grow
• 21:00 – Using Whatnot's sponsor tools and paid boosts effectively
• 22:00 – Building a loyal audience takes time — but it's worth it
• 23:00 – Celebrating three years on Whatnot and 100K followers!