40: Finding your game's hook FAST with Renato Simões
Update: 2025-09-10
Description
Brazilian designer and publisher Renato Simões (FlipToons, Piratas, OZOB: A Cyberpunk Board Game) joins me to talk about the importance of finding the hook in game design. We discuss his journey from King of Tokyo fan to publishing Brazil’s best-selling card game, how FlipToons went from idea to contract in just a month, and why OZOB became a $1,000,000+ crowdfunding success. Renato also shares insights into collaboration, the Brazilian market, and why networking is just as vital as design.
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