#40 - Leadership in Senior Living: Mastering Operations and Staff Retention with Tammy Cosentino
Description
Summary
In this episode of 'From Leads to Leases', host Jerry Vinci speaks with Tammy Cosentino, an experienced leader in the senior living industry. They discuss Tammy's journey from nursing to senior living operations, her strategies for achieving and maintaining high occupancy rates, and the importance of staff satisfaction in relation to resident care. Tammy shares insights on leadership, recruitment, and the evolving landscape of senior living, emphasizing the need for a supportive culture and innovative approaches to meet the challenges of an aging population.
Learn More:
- Connect with Tammy on LinkedIn
Takeaways
- Tammy transitioned to senior living to stay connected with patients.
- Leadership starts with checking in on your team.
- Understanding and believing in your pricing is crucial for sales.
- Staff satisfaction is directly linked to occupancy rates.
- Engaging waitlisted consumers keeps them connected to the community.
- Predictive analytics can help optimize staffing needs.
- Servant leadership fosters a supportive work environment.
- Effective recruitment requires thorough vetting of candidates.
- Creating a positive culture starts with department heads.
- The future of senior living requires innovative solutions and government support.
Chapters
00:00 Introduction and Background
01:33 Transitioning into Senior Living Operations
03:29 Day-to-Day Responsibilities and Differences in Roles
04:41 Evolution of Leadership and Approaching the Role
06:14 Strategies for Achieving and Maintaining 100% Occupancy
08:39 Factors Driving the Cost of Senior Care
11:15 The Relationship Between Staff Satisfaction and Occupancy
13:22 Leveraging Waitlists and Keeping Potential Residents Engaged
14:48 Does Technology Play a Role in Staff Retention?
16:29 Supporting and Motivating the Team through Servant Leadership
18:09 Recruitment and Retention Strategies
20:38 Advice to Other Senior Living Operators and Directors
22:03 How to Attract Quality Candidates for Staff Positions
24:45 Building Relationships and Preparing for the Future
26:48 Changing the Narrative and Shifting Perspectives
30:37 How Society and Support Services for Seniors Could Help Change the Narrative
33:58 Longevity Plays a Role in When People Enter Senior Living
34:42 Finanancial and Insurance Concerns over Longevity
41:01 Generation X is Worse Off Than Past Generations
41:53 Exciting Innovations in Senior Living
45:58 Wrapping Things up with Tammy