DiscoverThe Jordan Harbinger Show414: Jonah Berger | How to Change Anyone's Mind
414: Jonah Berger | How to Change Anyone's Mind

414: Jonah Berger | How to Change Anyone's Mind

Update: 2020-10-0718
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Jonah Berger (@j1berger) is a professor at Wharton and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He's also a bestselling author; his latest book is The Catalyst: How to Change Anyone's Mind.


What We Discuss with Jonah Berger:



  • How the ingrained anti-persuasion radar we all possess makes it harder for us to follow even the best advice.

  • Why providing someone with a "menu" of options is a far more effective method of persuasion than giving them a single option.

  • While pushing works well when we want to move furniture, we're better off identifying obstacles and removing them when we want to guide another person in a certain direction.

  • How effective advertising overcomes our anti-persuasion radar and gets us invested in the idea of buying products.

  • Why most anti-smoking campaigns have an effect opposite of their intentions, and how a Thai campaign cleverly adopted a tactic that actually worked.

  • And much more...


Full show notes and resources can be found here: jordanharbinger.com/414


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Comments (3)

Paul Dornitz

What's with the comparison of losing money to not investing? Not everyone is garunteed to win in the market.

Oct 8th
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414: Jonah Berger | How to Change Anyone's Mind

414: Jonah Berger | How to Change Anyone's Mind

Jordan Harbinger