Discoverd.MBA42- Integrating Business Thinking in Design Sprint
42- Integrating Business Thinking in Design Sprint

42- Integrating Business Thinking in Design Sprint

Update: 2019-12-18
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Design Sprints have become an extremely popular format in businesses. However, many sprint projects never get executed because they are not aligned with the business context.

Tim Höfer is a product design director and head of the design sprint team at the AJ&Smart, which has run sprints for companies like Google, Slack, Lyft, and Lufthansa.

In this episode, we spoke about integrating business thinking with design sprints. We explored:

  • how competitive research can completely reshape sprint’s goal,

  • why many design sprint projects never get executed,

  • and a new sprint format: Strategy Sprint.

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42- Integrating Business Thinking in Design Sprint

42- Integrating Business Thinking in Design Sprint

Alen Faljic