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43 | How Annika Helendi Builds AI Workflows for Lean Marketing Teams

43 | How Annika Helendi Builds AI Workflows for Lean Marketing Teams

Update: 2025-07-03

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How can lean B2B marketing teams punch above their weight? In this episode, Audrey Chia speaks with Annika Helendi, founder of AI Marketing Masters and former CMO of Toggl, about building AI-powered workflows that automate everything from content repurposing to visual creation. Annika shares how she scaled Toggl to 2M signups with SEO content — and how her automation system now saves her hundreds of hours by transforming YouTube videos into newsletters, carousels, and more.

A must-listen for marketers ready to do more with less.

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43 | How Annika Helendi Builds AI Workflows for Lean Marketing Teams

43 | How Annika Helendi Builds AI Workflows for Lean Marketing Teams

Audrey Chia, Annika Helendi