#43 - Innovating Retail: Walmart's Immersive Marketing Strategy w/ Justin Breton from Walmart
Description
In this episode of the Metavertising Podcast, host Ely Santos dives deep into the future of retail marketing with Justin Breton, Head of Brand Marketing Innovation at Walmart. Discover how Walmart is revolutionizing e-commerce with immersive experiences on platforms like Roblox, AR activations, and the metaverse. đđ
đŻ Key Topics:
- Immersive commerce and its impact on Gen Z and Alpha consumers
- The evolution of brand engagement in digital-first spaces
- Community-driven strategies and how they shape successful marketing
- Why brands need a "test and learn" mindset in new digital environments
- Innovative KPIs to measure success in emerging channels
Whether you're a marketer, entrepreneur, or tech enthusiast, this episode is packed with actionable insights on how brands can adapt to the rapidly evolving digital landscape and engage the next generation of consumers. đĄđ
đ§ Tune in now and learn how to stay ahead in the world of digital marketing, immersive experiences, and next-gen retail innovation.
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