#43 The ICP Framework
In episode #43 of Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov, I talk about the ICP framework.
Why is defining your Ideal Client Profile (ICP) of the utmost importance? First things first, you need to know who you're talking to.
Second of all, you need to know whose problems you're good at solving.
Just like people, no company or business is the same. They have different needs, desires and aims.
Your solution won't work on absolutely everyone. It's a harsh truth, but that's just the way it works.
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