Discoverd.MBA44- Why IKEA offers 0.99$ hot dogs?
44- Why IKEA offers 0.99$ hot dogs?

44- Why IKEA offers 0.99$ hot dogs?

Update: 2020-01-27
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In the fifth Business Design Jam, Alen and Franz (also a mentor in the d.MBA), discuss business design stories such as:

  • why IKEA offers 0.99$ hot dogs after you bought furniture for hundreds of dollars,

  • how Soul-Cycle created a competitive advantage by designing for their employees instead of customers;

  • and why designers should co-create with lead users, not just test after designs are made.

 

The applications for the next d.MBA program just opened (Monday 27th January 2020). Apply for your spot at www.beyondusers.com/apply

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44- Why IKEA offers 0.99$ hot dogs?

44- Why IKEA offers 0.99$ hot dogs?

Alen Faljic