44- Why IKEA offers 0.99$ hot dogs?
why IKEA offers 0.99$ hot dogs after you bought furniture for hundreds of dollars,
how Soul-Cycle created a competitive advantage by designing for their employees instead of customers;
and why designers should co-create with lead users, not just test after designs are made.
The applications for the next d.MBA program just opened (Monday 27th January 2020). Apply for your spot at www.beyondusers.com/apply