In this week's episode, Niels Brabandt welcomes internationally recognised executive coach Ash Seddeek for a deep, evidence-based conversation on excellent executive coaching—what it is, how it works, and why it has become essential for today's business leaders.

The unregulated coaching market is crowded with self-proclaimed experts, online "gurus," and superficial advice. This episode separates substance from noise. Drawing on his corporate background at Deloitte and Cisco, and his certification in the Marshall Goldsmith stakeholder-centered coaching methodology, Ash Seddeek explains how top-level coaching actually delivers measurable results. Together, Niels Brabandt and Ash Seddeek outline a clear, practical framework for leaders who want coaching that is credible, impactful, and aligned with organisational goals.

This episode is a must-listen for business decision makers seeking clarity on:

• What defines excellent executive coaching—and how to distinguish real expertise from market hype

• How stakeholder-centered coaching creates measurable behavioural change

• Why even highly successful executives face perception barriers that coaching can remove

• How to evaluate and select the right coach, including references, credibility, and methodology

• How leaders can overcome communication challenges, from speech fillers to keynote delivery

• Why introverted or reluctant speakers can still become inspiring leaders

• How to build a coaching culture in organisations that currently resist investing in leadership development

• What realistic coaching timelines look like, and how structured, sequential improvement works in practice

• How coaching strengthens leadership impact, organisational trust, and long-term performance

Throughout this conversation, Niels Brabandt and Ash Seddeek provide actionable insights, practical examples, and guidance grounded in real executive experience.

Keywords:
Niels Brabandt, Ash Seddeek, executive coaching, excellent executive coaching, leadership development, stakeholder centered coaching, Marshall Goldsmith coaching, business decision making, organisational leadership, sustainable leadership, communication mastery, executive presence, leadership communication, perception management, behavioural change, coaching culture, leadership performance, corporate governance, talent development, high-impact coaching, executive growth, NB Networks.

Host: Niels Brabandt / NB@NB-Networks.com

Contact to Niels Brabandt: https://www.linkedin.com/in/nielsbrabandt/

Niels Brabandt's Leadership Letter: https://expert.nb-networks.com/

Niels Brabandt's Website: https://www.nb-networks.biz/