In this new episode, Niels Brabandt, international leadership expert and founder of NB Networks, examines one of the most overlooked but decisive factors in modern business leadership: standing up for values. Across industries, executives frequently speak about values, ethics, and integrity—yet real-world decisions often tell a very different story.

Triggered by a recent, highly controversial event involving the German Association for Family Businesses and its decision to engage with a secured far-right extremist organisation, Niels Brabandt analyses why value-based leadership collapses when conviction is missing. Drawing from historical and contemporary examples—including supply-chain failures, compliance breakdowns, and corporate ethics scandals—this episode reveals how organisations drift into reputational crises when leaders choose convenience over principles.

This episode answers the questions every decision maker must confront:

• Why acting without values is impossible, and what actually determines a leader's ethical compass.

• How organisations lose credibility when leaders rely on "pseudo-reasons" instead of transparent justifications.

• Why engaging with extremist actors poses profound operational, cultural, and democratic risks.

• How mission, vision, and values must be implemented to build a culture that consistently lives its principles.

• What authentic leadership looks like—and why employees quickly identify and disengage from inauthentic behaviour.

• How value-driven leadership strengthens trust, retention, organisational resilience, and long-term business performance.

Grounded in practical leadership experience and supported by evidence from real corporate cases, Niels Brabandt outlines a clear roadmap for leaders who aim to build organisations that are credible, resilient, and trustworthy.

Keywords:
Niels Brabandt, leadership, value-based leadership, business ethics, organisational culture, sustainable leadership, decision-making, corporate governance, authenticity in leadership, compliance, ethical leadership, organisational trust, executive responsibility, leadership development, business decision makers, NB Networks, standing up for values, mission vision values, leadership integrity, organisational behaviour.