47. Is fair equity compensation possible in a startup? with Outseta's co-founder Geoff Roberts
Update: 2023-12-06
Description
Geoff Roberts, co-founder of Outseta, on a compensation model that allows employees earn founder-level equity.
Segments
[01:06 ] Intro of Geoff and Outseta
[03:42 ] How Outseta got started
[10:50 ] Current state of Outsetta business
[18:35 ] Customer acquisition through content marketing, affiliates and partnerships
[33:27 ] Compensation philosophy
[40:57 ] Cash vs. equity
[48:18 ] Voting rights, scaling, and risks of Outseta's model
[01:01:52 ] Hiring
[01:03:35 ] Mechanics of the ledger and corporate structure
[01:07:15 ] Book recommendation
Show notes
Outseta All-in-one membership software
Geoffโs Twitter/X: @geofftroberts
No Filter: The Inside Story of Instagram
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