DiscoverMetacast: Behind the scenes47. Is fair equity compensation possible in a startup? with Outseta's co-founder Geoff Roberts
47. Is fair equity compensation possible in a startup? with Outseta's co-founder Geoff Roberts

47. Is fair equity compensation possible in a startup? with Outseta's co-founder Geoff Roberts

Update: 2023-12-06
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Description

Geoff Roberts, co-founder of Outseta, on a compensation model that allows employees earn founder-level equity.




Segments


[01:06 ] Intro of Geoff and Outseta


[03:42 ] How Outseta got started


[10:50 ] Current state of Outsetta business


[18:35 ] Customer acquisition through content marketing, affiliates and partnerships


[33:27 ] Compensation philosophy


[40:57 ] Cash vs. equity


[48:18 ] Voting rights, scaling, and risks of Outseta's model


[01:01:52 ] Hiring


[01:03:35 ] Mechanics of the ledger and corporate structure


[01:07:15 ] Book recommendation




Show notes



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47. Is fair equity compensation possible in a startup? with Outseta's co-founder Geoff Roberts

47. Is fair equity compensation possible in a startup? with Outseta's co-founder Geoff Roberts

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