DiscoverNudge - Marketing Science Podcast#48: April Dunford on Nailing Product Positioning
#48: April Dunford on Nailing Product Positioning

#48: April Dunford on Nailing Product Positioning

Update: 2021-02-01
Share

Description

All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magical happens, all your work improves. In today’s show, the great April Dunford will talk through how to identify true competitors, tips for picking the right market and examples of successful positioning pivots.


April’s book Obviously Awesome: https://www.aprildunford.com/obviously-awesome


Follow April on Twitter: https://twitter.com/aprildunford


Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

#48: April Dunford on Nailing Product Positioning

#48: April Dunford on Nailing Product Positioning

Phill Agnew