In this episode, John catches up with old friend and copywriting savant, Eddie Shleyner. Eddie is the founder of VeryGoodCopy where he has built up a massive audience and profitable personal brand using primarily 2 mediums –– blog posts (what Eddie calls micro articles) and email. 

Things discussed in this episode: 

• Teaching yourself a new skill can be done through creating personal projects and writing about what you're learning.
• Adapting content for different mediums requires adjusting the narrative, word count, and technique to fit the platform's parameters.
• Authenticity and personal stories can resonate with readers and help build a strong connection with the audience.
• Choosing the right format for your content, whether it's micro articles, videos, or podcasts, can allow your work to shine and attract the right audience.

Timestamps

• (00:00 ) - Introduction
  


• (02:07 ) - Starting Very Good Copy
  


• (07:20 ) - Sharing Very Good Copy
  


• (09:12 ) - Adapting Content for Different Mediums
  


• (11:28 ) - Learning About Himself and His Creative Process
  


• (14:24 ) - Starting Point for New Pieces
  


• (15:56 ) - Writing on the Phone
  


• (23:02 ) - Authenticity and Connecting with Readers
  


• (25:29 ) - Choosing the Right Format
  


• (25:55 ) - Writing about Moments
  


• (27:18 ) - Breaking Down the Wall
  


• (29:56 ) - The First Resonating Piece
  


• (33:07 ) - Lessons from Not Getting Hired
  


• (38:40 ) - The Impact of Not Getting the Job
  


• (40:10 ) - Making AI Personal
  


• (49:32 ) - Curating a Book
  

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