Discoverd.MBA48- Rita Gunther McGrath - The end of competitive advantag
48- Rita Gunther McGrath - The end of competitive advantag

48- Rita Gunther McGrath - The end of competitive advantag

Update: 2020-03-241
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Rita Gunther McGrath is a world-renowned thought leader and a professor at Columbia Business School. She has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s top ten management thinkers in its bi-annual ranking.

She wrote Discovery-Driven Growth and The End of Competitive Advantage, which are widely used in the business design community.

In this podcast we talked about:

  • how and why we should prototype with numbers,

  • why the era of sustainable competitive advantage is over,

  • and how designers can explain “inflection points” to business leaders.

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48- Rita Gunther McGrath - The end of competitive advantag

48- Rita Gunther McGrath - The end of competitive advantag

Alen Faljic