DiscoverThe Growth Leadership Show#5: Chris Walker from Refine Labs: Why Traffic and # of Leads Are The Wrong Metrics To Track
#5: Chris Walker from Refine Labs: Why Traffic and # of Leads Are The Wrong Metrics To Track

#5: Chris Walker from Refine Labs: Why Traffic and # of Leads Are The Wrong Metrics To Track

Update: 2021-04-15
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Chris Walker is the CEO and Founder of Refine Labs, an agency helping SaaS startups and SME's on B2B Revenue Operations & Growth.

We discuss how he started out in marketing, how his success on LinkedIn came about, and why he believes it works so well for his business. Also, we take a deep dive into why traffic and number of leads are not the metrics for B2B companies and which ones you should focus on instead.

Topics Discussed


  • 00:00 - How Chris does LinkedIn Marketing

  • 02:30 - Chris’ Four Learnings That Propelled his Career

  • 06:32 - Customer Research for Marketers

  • 11:14 - Quantity vs. Quality of Leads

  • 17:22 - How to Align Marketing with Sales

  • 20:05 - How to Align Marketing with Product

  • 27:10 - Reporting to Management

  • 30:06 - How to Convince Execs of Brand Marketing

  • 32:31 - Using Paid Ads to Boost Content

  • 34:13 - Strategies when Starting in a new Marketing Role from Scratch

  • 38:53 - Advice For Up and Coming Marketers

  • 41:01 - Meta Skills for Marketers

  • 43:12 - Building a B2B Marketing Team from Scratch

  • 46:02 - Content Creation vs. Content Distribution

  • 49:35 - Marketing Education

  • 53:32 - When to hire an agency / consultancy

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#5: Chris Walker from Refine Labs: Why Traffic and # of Leads Are The Wrong Metrics To Track

#5: Chris Walker from Refine Labs: Why Traffic and # of Leads Are The Wrong Metrics To Track

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