DiscoverGrowth Marketing Today5 Customer Marketing Strategies Guaranteed to Grow Your Business with Tara Robertson (GMT102)
5 Customer Marketing Strategies Guaranteed to Grow Your Business with Tara Robertson (GMT102)

5 Customer Marketing Strategies Guaranteed to Grow Your Business with Tara Robertson (GMT102)

Update: 2020-08-06
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Description

Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/102

Marketing can sometimes feel like climbing a mountain - we are always pushing and finding new ways to scale our business. To get to the top of the mountain, however, we have to be ruthless in our process while always learning and testing. In this episode, Tara Robertson, the Head of Customer Marketing at Sprout Social, shares five customer marketing strategies guaranteed to grow your business. 

In episode 102, you'll learn:

  1. What is customer marketing and what does it look like at Sprout Social?

  2. What are the KPIs for Sprout Social's customer marketing team?

  3. What are some unscalable things they've done to reduce churn?

Sponsor

This episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet,  book a demo to see it in action at superside.com.

Support me on Patreon

From scheduling, recording, and editing each new episode, this weekly podcast is one-person labor of love to all things marketing. If you like what I do here, please consider supporting this podcast on Patreon.

Patreon allows the fans for this show to contribute as little as $2 per episode, which is less than a cup of coffee a week, and receive a load of extra perks and goodies like:

  • An ad-free experience of the podcast

  • Early access to every new episode before the public release

  • Unlimited access to all the growth cheat sheets

  • And more…

Learn more about our Patreon. If you can’t give or don’t feel like it, that’s ok, too. I’m just happy you’re here!

Key Discussion Points

  • [02:55 ] Tara's journey to becoming Head of Customer Marketing at Sprout Social

  • [06:52 ] What is customer marketing and where does Tara see it going in the future?

  • [09:57 ] What is the benefit of doing customer research?

  • [12:27 ] What is a customer journey map and how is it useful for customer marketing?

  • [16:07 ] What does the customer marketing team look like at Sprout Social?

  • [19:26 ] What are the success KPIs for Sprout Social's customer marketing team?

  • [23:09 ] How does segmentation fit into customer marketing?

  • [27:11 ] What are unscalable things that Sprout Social's customer marketing team doing to make their customers feel special?

  • [33:25 ] Tara's one piece of advice to customer marketing teams

Links

★ Support this podcast on Patreon ★

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5 Customer Marketing Strategies Guaranteed to Grow Your Business with Tara Robertson (GMT102)

5 Customer Marketing Strategies Guaranteed to Grow Your Business with Tara Robertson (GMT102)

Ramli John