How do you position a peer-to-peer community? Where do you start?

• You don't need to be a celebrity in your space, but you do need to know your domain, intimately.


• Differentiation is so important. Why join a community when one exists that already meets your need? 


• You need a critical mass of interested people willing to jump onboard in the first days.


• Content is king (or queen!). To keep people coming back you need to keep them interested, stimulated, learning.