5 Minute Strategy: 4 Part Persuasion -- How To Move Anyone To Action
Update: 2025-03-11
Description
This is simple—but most nonprofits don’t do it. When you want to persuade donors, board members, funders, or partners to take action, use this four-part framework:
1️⃣ Add good stuff they get for saying yes
2️⃣ Remove bad stuff that goes away when they say yes
3️⃣ Add bad stuff if they do nothing
4️⃣ Take away good stuff if they do nothing
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