In this episode of the 4Words Podcast brought to you by 4Time, Wanya and Oriana delve into 5 reasons why video content is essential for your strategy in 2025. Whether you’re a content creator, social media manager, or marketer, this episode has everything you need to start on the front foot in the new year.

Here is a quick recap of the 5 reasons that are covered in this episode:
1️⃣ Video is King of Content Consumption
2️⃣ Algorithms Favour Video
3️⃣ Endless Monetisation Opportunities
4️⃣ Authenticity Matters More Than Ever
5️⃣ Proven ROI with Video Ads

Make sure to stick around to the end for the trend predictions for 2025, from platform innovations to creative tools like Canva and WhatsApp ads.

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