Meta ads are a powerful way to find new customers and make more sales for businesses. However, many people are confused about one basic thing: what do you actually get when you spend money on these ads?

In this episode, Adam Stott explains how Meta ads can help your business grow. With over ten years of experience, Adam shows how advertising on social media, especially Meta ads, can help you find more customers and increase sales. He explains common mistakes people make with Meta ads and shares helpful tips for business owners who want to get better results from their advertising.

• Understand that purchasing Meta ads is equivalent to buying "eyeballs," or impressions, not immediate leads or sales.
• Choosing the right ad objective is crucial; ensure alignment between target audience and desired action.
• Create "low friction offers" to seamlessly transition prospects from initial interest to active engagement.
• Prioritise rapid response to leads to move them from cold inquiries to warm prospects effectively.
• Nurturing the relationship with potential customers through various channels is essential for successful conversions.

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