In this episode, I’m diving into one of the most overlooked parts of marketing - those key messages your potential clients need to hear from you before they’re ready to buy. Because here’s the truth: even if your service is incredible and you’re the biggest expert in your field, if pet parents don’t feel ready, they simply won’t invest.

I’m sharing the five powerful messages that bridge the gap between the amazing results you offer and what pet parents need to hear to feel confident saying yes. You’ll learn how to show genuine empathy so your audience feels truly seen, how to reassure them that change is possible, how to clearly explain your offer without jargon, how to differentiate yourself from other pet pros, and how to give them the gentle nudge they need to take the next step - now, not later.

If you want to turn more of your content into clients, these are the exact pieces to weave consistently into your posts, emails, and website.

Let’s get you crafting messages that make your ideal clients think, “Yes, this is exactly who I need to help me.”

Useful Resources

👉 Click here to buy the Your Limitless Pet Business book: https://www.amazon.co.uk/dp/1068307307

👉 Click here to apply for the Limitless Pets Academy: www.karlyedwards.com/academy

👉 Get support: www.karlyedwards.com

📱 Say hi on Facebook: @thekarlyedwards

🎧 Subscribe & share this episode with a pet pro who needs to hear this!

Chapters

00:00 – Welcome and intro

01:15 – Why key messages matter more than you think

03:00 – Message #1: I understand exactly what you’re going through

07:20 – Using storytelling, case studies, and client experiences to build empathy

11:00 – Message #2: You’re not alone and this is totally fixable

14:50 – Reassurance through success stories and proof of results

17:10 – Message #3: Here’s how I can help in a clear and simple way

20:30 – Why clarity and plain language sell better than jargon

23:00 – Message #4: Here’s what makes me different

27:45 – Infusing your personality, values, and behind-the-scenes into your brand

32:00 – Message #5: This is the right next step for you and now is the time

36:15 – Creating urgency and clear calls to action

39:00 – Recap of all five key messages

41:00 – Invitation to join the Limitless Pets Academy