5 tips for building your brand's online presence
Description
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NOTES FOR S2 E8:
- For a hosting company, there are many options. I love HostGator & my tech website friend recommends DreamHost. (I talk more about hosting in episode 6 of this season as well.)
- If you’re using a Wordpress free theme work at customizing it yourself, find a professional designer— use the nifty designer search tool here —or check out these guys and the awesome sites they create.
- Look into Search Engine Optimization. The free resource I mentioned: This is the helpful free resource for choosing valuable, well-searched key words. (2-3 searches a day). Decide best wording (see what google says) use that in title & 1 subtitle and a few times in article so google knows what you’re writing about. Learn how to get it pinned. A lot. And see if you can get strong backlinks to it. But if you want to dive in and learn from a pro, my friend Kelly of StickyBlogging seriously teaches you everything you need to know about SEO and it all starts with the great free content she has for you right here.
- Set up an email service, with MailChimp, ConvertKit, or Flodesk. Then create funnel ebooks or printable or exclusive access videos. Decide 3-4 topics and create something irresistible. (I use Canva Pro) Store it in google drive or dropbox or on website then create shareable links and share that as a url that auto pops up when subscribe. Create 3-4 sets of emails that eventually offers them a product you’re selling in that category and then adds them into your weekly email when they’re done the funnel.
- Start social media accounts, creating all the accounts in the same name as your blog’s name. (My ig isn’t)
Finally, consider learning from a true pro, with Lisa’s classes Create Your Blog Dream and Video for Bloggers. (Or sign up for both right here.) And StickyBlogging is invaluable for learning about SEO.