On this week's episode of Little Talks, Roop is back from NYC and Brandon jumps back into the studio again to cover for a traveling Claudia. After a week off, Sam and Roop discuss A/B testing for various marketing efforts from display ads to emails. They chat about how what you think you may know isn't always what is real, and why it's important to have a hypothesis going into testing.

A/B testing is like having a friendly marketing competition right in front of your eyes! You take two versions of your content and let your audience decide the winner. It's an easy way to discover exactly what resonates best, without relying on guesswork.

By consistently running A/B tests, you're not just improving your marketing; you're actively listening to your customers. Small changes like button colors, headlines, or even the wording of your messages can lead to surprisingly big improvements.

- Brandon, Sam, and Roop

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