Discoverd.MBA50- Why we compete in arenas, not industries (mini d.MBA)
50- Why we compete in arenas, not industries (mini d.MBA)

50- Why we compete in arenas, not industries (mini d.MBA)

Update: 2020-06-091
Share

Description

Competitor research is important. It helps us learn about our competitors so we can make better decisions. Decisions that lead to more value created for our customers and our organization.

However, when we think about our competitors, we are all making a fundamental logical mistake. We mistake our direct competitors with our only competitors.

For example, BMW is not competing just with Mercedes-Benz, Volkswagen, Tesla, Ford, etc. It’s also competing with airlines, railway companies, and soon even with Hyperloop providers.

In this episode, Franz (program director at d.MBA) and Alen sit down to talk about the concept of Competitive Arenas and how designers can use it in their work.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

50- Why we compete in arenas, not industries (mini d.MBA)

50- Why we compete in arenas, not industries (mini d.MBA)

Alen Faljic