DiscovereCommerce Minute507: Macy's is Using Pinterest Pincodes in Summer Campaign
507: Macy's is Using Pinterest Pincodes in Summer Campaign

507: Macy's is Using Pinterest Pincodes in Summer Campaign

Update: 2019-07-08
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Description

Macy’s recently launched an out-of-home experiential campaign that asks consumers to use their phones at popular summer spots around the United States. 


In partnership with Pinterest, these places feature Pinterest Pincodes that consumers can scan with their phones, and are then directed to a Pinterest board with outfits curated for that specific location.



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507: Macy's is Using Pinterest Pincodes in Summer Campaign

507: Macy's is Using Pinterest Pincodes in Summer Campaign

eCommerce Minute