DiscoverNudge - Marketing Science Podcast#52: IKEA Effect: We Love What We Create
#52: IKEA Effect: We Love What We Create

#52: IKEA Effect: We Love What We Create

Update: 2021-03-292
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Many hate building IKEA furniture and yet tend to value it higher than pre-built furniture. In fact, many prefer it to expert-built furniture. Tune in to learn why we irrationally value Super Bowl tickets, how Betty Crocker became an overnight success and why so many investors make dumb decisions.


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#52: IKEA Effect: We Love What We Create

#52: IKEA Effect: We Love What We Create

Phill Agnew