#52 - Overcoming the Commercial Challenges of Research
Description
Does the insight industry need a rebrand? Do researchers need to be more confident in our role as drivers of brand growth? These are some of the thorny questions we dive into throughout this discussion with Paul Griffiths of Client Advocates, drawing on his 10+ years years of experience advising both senior client-side leaders and agencies alike.
We also explore the wide variety of commercial challenges facing the industry today: from diminishing budgets to inflated expectations, new competition and shifting priorities. Check out the full 30 minutes for all of this and more.
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Presented by: Chris Martin, CMO @ FlexMR
Featuring: Paul Griffiths, Founder @ Client Advocates
For more info on FlexMR, visit www.flexmr.net
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United States
