DiscoverNudge - Marketing Science Podcast#53: Do our ancestors dictate our decisions?
#53: Do our ancestors dictate our decisions?

#53: Do our ancestors dictate our decisions?

Update: 2021-04-12
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Think about all the decisions you’ve made in your life. Deciding where to work, agreeing to go on that first date with your spouse, asking for fries with your burger. We like to think all of these decisions are considered and thought through. In today’s show, Tim Ash explains how most of our decisions aren’t rational. Instead, they are dictated by evolutionary traits developed thousands of years ago.


Tim’s website: Timash.com 


Tim’s book: Primalbrain.com


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#53: Do our ancestors dictate our decisions?

#53: Do our ancestors dictate our decisions?

Phill Agnew