53. How Goodyear Splits Innovation Efforts between R&D and BMI teams - Abhijit Ganguly, Goodyear
Abhijit Ganguly, Manager Business Model Innovation and Incubation at Goodyear, discusses how the company does business model innovation and incubation, and how innovation efforts are split between technical R&D and BMI teams. Abhijit also details how Goodyear articulates the critical assumptions on which a new business model is based and selects test users and the environment in which experiments and pilots are conducted.
This episode was recorded in June 2017 at the Innovation Roundtable workshop hosted by Bosch in Chicago on Digital Innovation & New Business Models.
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