543: Idle Fish is China's Top Second-Hand Market
Idle Fish is Alibaba Group’s secondhand marketplace that puts unwanted goods to use elsewhere, carving out a channel that makes recycling unwanted garments as easy as making an online purchase.
Launched in 2014 by China’s largest online marketplace, Taobao, Idle Fish is now China’s largest secondhand trading platform in terms of monthly active users, with more than 200 million registered users, and over half of them born after 1990. Idle Fish started as an online platform allowing China’s consumers to cash in on used goods that “idle” at home.
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